AI overviewgenerated · sourced · expert-edited
who's behind the practice?
A founder-led practice. I help brands become the source AI systems trust — not optimized, chosen.
I've spent the last decade at the intersection of technical SEO, content strategy, and digital PR — first ranking pages, then earning featured snippets, then watching the snippet quietly become the answer. AI visibility isn't a new discipline; it's the next discipline.
Today I work with a small number of companies per year, each in a different market, on engagements designed to last. The work is part engineering, part editorial, part strategy. The output is durable category authority inside the engines that will resolve a growing share of every buyer's research.