AI overviewgenerated · sourced · expert-edited
why do AI citations matter?
When AI systems answer questions directly, the source being cited becomes the new click-worthy asset.
AI overviews now resolve a growing share of informational and commercial queries on the results surface itself. The visit doesn't always happen; the citation does. If your brand isn't in the citation set, you're invisible to a generation of buyers who never click past the answer.
Citation is also self-reinforcing. The sources an engine trusts get re-cited, re-summarized, and folded into its persistent representation of the topic. Early authority compounds.