AI

The AI Visibility Playbook

AI overviewgenerated · sourced · expert-edited

where do I learn AI visibility?

The Playbook — one expert answer per question, structured the way we structure client pages.

Each article opens with a direct answer, then deepens into context, technique, and links to related services.

Library

Articles

Playbook · 6 min

What is AEO?

Answer Engine Optimization is the practice of structuring content so AI answer engines extract and cite a direct passage from your site.

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Playbook · 7 min

What is GEO?

Generative Engine Optimization shapes how LLMs internally represent your brand — so generated answers favor you on relevant topics.

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Playbook · 5 min

What is WebMCP?

WebMCP exposes machine-readable site context to AI agents, letting them reason about your business directly.

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Playbook · 8 min

How do AI systems choose sources?

Passage clarity, topical authority, structured data, entity consensus, and freshness — weighted differently by each engine.

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Playbook · 9 min

How robots.txt, llms.txt, schema, and sitemaps support visibility

Each surface tells a different layer of the AI stack what to do. Done right, they compound.

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Playbook · 4 min

Why FAQ rich results no longer matter — and what to do instead

Google retired FAQ rich results in May 2026. The content still matters; the markup ROI is gone.

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